In today’s competitive grocery landscape, success isn’t just about stocking shelves — it’s about building brands that connect with people’s values. Recognizing this, Navjot Dass, Managing Director at JDass Group, has led a strategic initiative that brings Mantra Foods and JDass Farm Fresh directly into the FoodWorld Supermarket experience.
Through her forward-thinking approach, FoodWorld is no longer just a supermarket — it’s becoming a complete ecosystem of trusted, locally sourced, and ethically produced food brands designed to meet the modern Canadian shopper’s expectations for freshness, authenticity, and sustainability.
The Vision: Creating a Complete Farm-to-Shelf Experience
Navjot Dass envisioned FoodWorld not simply as a grocery retailer, but as a destination for traceable and high-quality food products. Her goal was to shorten the distance between producers and consumers — ensuring better transparency, fresher ingredients, and consistent quality across every product category.
By introducing Mantra Foods and JDass Farm Fresh as in-house partners, she has effectively unified sourcing, production, and retail under one trusted brand family. The result is a vertically integrated food ecosystem that guarantees both value and accountability at every stage.
Mantra Foods: Bringing Convenience and Authenticity to Every Meal
Under Navjot’s direction, Mantra Foods was introduced to FoodWorld’s shelves as a brand that bridges global flavours with local quality. The range includes ready-to-cook items, frozen meals, sauces, and authentic cultural staples that make everyday cooking easier — without compromising taste or nutrition.
Navjot’s strategy for Mantra focuses on consumer insight and responsible production. Each product is developed to reflect real consumer demand — whether it’s quick weekday dinners, vegetarian options, or clean-label recipes that families can trust.
Her emphasis on quality assurance and compliance ensures that every Mantra product adheres to strict Canadian food-safety standards, reinforcing FoodWorld’s reputation for reliability and excellence.
Mantra Foods: Bringing Convenience and Authenticity to Every Meal
Under Navjot’s direction, Mantra Foods was introduced to FoodWorld’s shelves as a brand that bridges global flavours with local quality. The range includes ready-to-cook items, frozen meals, sauces, and authentic cultural staples that make everyday cooking easier — without compromising taste or nutrition.
Navjot’s strategy for Mantra focuses on consumer insight and responsible production. Each product is developed to reflect real consumer demand — whether it’s quick weekday dinners, vegetarian options, or clean-label recipes that families can trust.
Her emphasis on quality assurance and compliance ensures that every Mantra product adheres to strict Canadian food-safety standards, reinforcing FoodWorld’s reputation for reliability and excellence.
JDass Farm Fresh: Building Trust Through Local Sourcing
Complementing Mantra’s innovation, JDass Farm Fresh represents Navjot’s commitment to local agriculture, freshness, and sustainability.
Under her guidance, the brand has partnered with regional farmers and producers to supply FoodWorld with fresh produce, poultry, dairy, and packaged essentials that reflect farm-to-table quality. Each product carries the assurance of traceable origin, responsible farming, and minimal environmental impact.
Navjot Dass also introduced robust quality control systems, including farm inspections, storage audits, and digital supply-chain tracking — ensuring that every product retains freshness and authenticity from the field to the shopping cart.
Empowering Teams and Educating Consumers
Navjot Dass believes brand success starts with people. She has trained FoodWorld’s retail and operations teams to understand each product’s story — from sourcing to shelf. This approach empowers staff to communicate product value to customers effectively, building stronger relationships and long-term loyalty.
At the same time, consumer education campaigns — including recipe cards, in-store tastings, and product origin spotlights — are helping shoppers connect with the values behind the brands: freshness, transparency, and local pride.
Empowering Teams and Educating Consumers
Navjot Dass believes brand success starts with people. She has trained FoodWorld’s retail and operations teams to understand each product’s story — from sourcing to shelf. This approach empowers staff to communicate product value to customers effectively, building stronger relationships and long-term loyalty.
At the same time, consumer education campaigns — including recipe cards, in-store tastings, and product origin spotlights — are helping shoppers connect with the values behind the brands: freshness, transparency, and local pride.