In the thriving mosaic of GTA retail food, it’s rare to see a supermarket concept that blends thoughtful sourcing, home-grown brands and community commitment. That’s exactly what Jaswant Dass, Chairman of JDass Corp, brings to life with Food World Supermarket — where the new in-house brands Mantra Farm Fresh and JDass Farm Fresh are redefining value, freshness and purpose.
A Fresh Brand Vision
At the heart of this initiative lies Mantra Farm Fresh and JDass Farm Fresh: two in-house brands designed to deliver quality, trust and strong value. Through JDass’s import and retail networks, these brands draw from global sourcing and rigorous quality controls. For example, the “Edible Oils” category shows how Mantra is featured alongside Yogi and other trusted labels.
These brands allow Food World Supermarket—and by extension JDass—to present something more than just a grocery shelf: they deliver a promise of freshness, care and accessibility.
Why Mantra Farm Fresh & JDass Farm Fresh Matter to You
- Quality you can trust: With JDass’s infrastructure and global sourcing under its Imports business, the Farm Fresh brands benefit from rigorous checking, consistent supply and optimized cost.
- Better value: In-house brands mean streamlined supply chains. That means better prices for customers at Food World Supermarket. The store highlights fresh produce, halal meat and affordable groceries in the GTA.
- Distinct identity: Mantra Farm Fresh and JDass Farm Fresh allow the supermarket to differentiate—giving customers unique options not always found in standard banners. This builds loyalty and reinforces the store’s promise of fresh + global · local.
Food World Supermarket’s Role in the Community
Food World Supermarket isn’t just a store location — it’s a hub in Etobicoke (and serving the GTA) for culturally-rich groceries, fresh produce, halal meats and everyday essentials. The store’s tagline emphasises being “Your Local Indian Grocery Store … for Fresh Produce, Halal Meat & More”.
Under Jaswant Dass’s leadership, the commitment goes deeper:
- Ensuring access: The store offers competitive pricing, catering to diverse community needs and enhancing food accessibility.
- Local sourcing mixed with global flavour: The Farm Fresh brands help bridge local community demand with international taste profiles.
- Community empowerment: JDass Corp’s brand portfolio speaks of “Community-first development” and lasting partnerships
How It All Comes Together at the Store
When you walk into Food World Supermarket, here’s what you’ll see:
- A dedicated section featuring Mantra Farm Fresh and JDass Farm Fresh products: oils, pulses, snacks, rice, staples.
- Fresh produce and halal meat aligned with the brand promise of freshness and value.
- A store experience designed to serve multicultural customers—whether you’re looking for South Asian groceries, specialty snacks, or everyday staples.
- An operational backbone: With JDass’s wider retail & imports infrastructure, supply efficiency means better availability and reliability.
The Bigger Picture: Retail with Purpose
Jaswant Dass and JDass Corp view this supermarket venture not simply as a retail outlet, but as part of a broader ecosystem: import → brand → retail → community. The Farm Fresh brands are a critical link in this chain.
By developing in-house brands and a dedicated supermarket format, the aim is to deliver:
- Consistent quality: In -house brands allow tighter control of sourcing and production.
- Cultural relevance: Catering to the diverse GTA market with products and brands that reflect multicultural tastes.
- Economic impact: Creating jobs, sourcing responsibly, and offering affordable choices in local neighbourhoods.
- Long-term growth: JDass’s retail strategy emphasizes scale, brand-building and partnerships in the retail industry.
With Food World Supermarket leading the way in Etobicoke, the introduction of Mantra Farm Fresh and JDass Farm Fresh marks a milestone in how retail food can serve both value-seeking shoppers and culturally diverse communities—all under the strategic vision of Jaswant Dass.
If you’re seeking a grocery shopping experience where brand, freshness, culture and community align—Food World Supermarket is where you’ll find it. Visit the store, explore the Farm Fresh aisle, and experience retail with purpose.